SaaS
SaaS Project Management Tool
A B2B SaaS startup scaled from zero organic signups to a consistent pipeline by owning comparison and alternative keywords.
The Challenge
The product had strong reviews but zero visibility for non-branded searches. Competitors dominated "best project management software" and "[competitor] alternative" queries. The blog existed but targeted low-intent topics.
Our Approach
- Mapped the full keyword universe across problem-aware, solution-aware, and product-aware stages.
- Published comparison pages, integration guides, and use-case landing pages for each vertical.
- Fixed JavaScript rendering issues preventing key pages from being indexed.
- Launched a link building campaign targeting SaaS review sites and industry publications.
The Results
+300%
Ranking Keywords
+220%
Organic Signups
+175%
Demo Requests
+18 pts
Domain Authority
"Within ten months, organic became our second-largest acquisition channel. The strategy was aggressive but sustainable."
Alex T., Co-Founder