Real Estate
Real Estate Agency
A regional real estate agency captured hyper-local search demand across multiple neighborhoods and property types.
The Challenge
Agents were competing on the same generic keywords. The website had a single "homes for sale" page with no neighborhood-specific content, and IDX pages were creating duplicate title tag issues at scale.
Our Approach
- Created neighborhood guides targeting "[area] homes for sale" and lifestyle keywords.
- Resolved IDX duplicate content with canonical tags and noindex rules on low-value listings.
- Built agent profile pages optimized for personal brand + local expertise searches.
- Strengthened local citations and earned links from community blogs and local news.
The Results
+120%
Local Visibility
+95%
Organic Inquiries
+210%
Neighborhood Page Traffic
-35%
Cost per Lead
"Our agents finally show up when buyers search their neighborhoods. That alone changed our entire lead mix."
Maria L., Broker Owner